Content
The words on a screen are part of the design. Huchu writes like an experienced operator — confident, direct, quietly human. This is the short version; the full Voice & tone page has the do/don't pairs.
The six rules
Every label, button, and empty state obeys these.
| Rule | What it means |
|---|---|
| Name the real noun | "Invoice", "shift", "settlement" — never "record" or "item". |
| Lead with the next action | Buttons are verbs. "Approve" and "Post", never "Submit". |
| Trust the operator | No "Are you sure?" for reversible actions. Show undo instead. |
| One sentence is plenty | If you need more, the screen is wrong. |
| Quiet is correct | No celebratory copy or exclamation points. The work is the reward. |
| Use the canonical labels | Needs input · Running · Completed · Idle · Not started. |
Quick reference
The patterns that come up most often.
| Context | Write this | Not this |
|---|---|---|
| Primary button | Approve settlement | Submit |
| Destructive confirm | Void pour GP-4471 | Are you sure? |
| Empty state | No pours logged this shift | Nothing to see here! |
| Error | Settlement rate is required | Oops! Something went wrong |
| Success | Saved | Success! Your changes were saved 🎉 |
| Currency | USD 1,240.00 | $1240 |
The full picture
For tone across states, real do/don't pairs from production screens, and the reasoning behind each rule, read Voice & tone.